bridge vs. Flexperto – Comparison

For over a decade, bridge and Flexperto have shaped the market for digital advisory platforms in the insurance and financial services sector. Both applications have long helped advisors support their clients interactively, from any location and on a legally sound footing. Now the market is changing: Flexperto is discontinuing its advisory platform at the turn of the year. Anyone who has been working with it therefore has to make a new decision anyway. This comparison shows, from the advisor's perspective and as objectively as possible, where the two applications are alike and where they differ. Much of it works in a similar way — which means bridge lets you carry your established way of working forward, and noticeably extend it.

Room Setup and Client Access

Both platforms allow you to open a consultation room with just a few clicks. The difference lies less in speed than in approach: Flexperto only needs the client's email address to start a consultation. bridge asks for a client name up front, so that all consultation content can be assigned and documented cleanly from the outset — in return, clients can join without an email address at all.

For a quick start, bridge offers several routes: the client joins using a six-digit code, follows a direct invitation link, or receives the invitation by SMS — handy when no email address is available or when things need to move fast. Joining stays free of installations and accounts for the client. Both platforms also allow several people to be invited to a consultation.

In-Call Features

Both bridge and Flexperto offer video functionality and screen sharing for all participants at a comparable level. Digital signatures are handled via InSign in both applications, allowing clients and advisors to sign documents legally before, during or after a consultation. A small but effective detail in bridge: signatures appear directly on the document, so clients immediately see what they are signing.

During the conversation, both sides can exchange files directly in bridge, with no detour via email. After the conversation, clients can rate the consultation in both systems.

Anyone coming from Flexperto will find the familiar in-call features here in full. Where bridge makes a noticeable difference is in how content is presented: at its core are interactive advisory journeys — the so-called sales stories — which advisor and client navigate together and in which entries, highlights and calculations can be made directly.

With the new slide editor, advisors build these journeys themselves, adapt existing slides to their own organisation or create entirely new sequences — without technical expertise and without detouring through external presentation software.

Appointment Booking

Appointment booking was one of Flexperto's strengths for many years. This is precisely where bridge has caught up, offering it today as a fully-fledged, mature part of the platform — the one point where Flexperto led for a long time is therefore covered as well.

Clients book their preferred slot themselves, around the clock, without registering and without email ping-pong. Advisors set up their appointment types once — format (online consultation, in-person meeting or phone call), duration, core hours and buffer times. For each appointment type you can choose whether bookings are confirmed automatically or first arrive as a request for review.

Calendar synchronisation runs in both directions: Google and Microsoft are connected via OAuth, Apple and other calendars via iCal. External appointments automatically block the bookable times, so clients only ever see genuinely free slots; every booked appointment lands in the advisor's calendar without manual entry — including reschedules and cancellations. Up to five individual email reminders can be configured in timing and wording.

The personal booking page carries the advisor's name, photo and services, and can be embedded flexibly — as a link, as an iFrame directly on your own website or as a discreet pop-up widget. After booking, the client automatically receives a confirmation email, a calendar invitation (.ics) and — for online appointments — the direct link into the bridge consultation room, with no installation required.

Documentation

Both platforms provide a recording of completed consultations. A connection to a MiFID account was not found in Flexperto at the time of testing.

bridge offers MiFID II-compliant recordings as well as audio transcripts. Every completed bridge consultation is automatically documented and provided as a PDF for both the client and the advisor — and, where required, for the overarching sales organisation. Because all conversation content, shared elements and screen sharing can be co-signed by both parties, the documentation is legally secure and traceable for years. That puts an end to laboriously collecting every relevant PDF and every image shown — bridge consolidates them into a single document automatically.

What is captured is not only the outcome of the conversation, but every data entry made during the consultation. Interactive elements — completed fields, highlights and calculations — are reproduced cleanly and traceably instead of only as a fleeting image. The finished record is handed to the client automatically, with no separate dispatch. And because bridge records everything shown in chronological order, the result is a chronological record of what was presented to the client and when — in case of doubt, a decisive detail.

As the finishing touch, bridge can produce an AI-assisted follow-up straight afterwards on request: a transcript with a summary, a task list and open points — a large part of the follow-up work is already done by the time the conversation ends.

Financial Analysis and Data Capture

Beyond the conversation itself, bridge sets a focus that Flexperto does not offer in this form: the basic financial analysis for private households in line with DIN 77230. As a Defino-certified analysis, it is optional and fully integrated into the platform. Across twelve structured sections, advisor and client capture the financial starting position together — dual touch lets the client take part interactively — and generate an assessment with initial recommendations from it at the click of a button. All captured data lands automatically in the integrated client management and is ready for future consultations.

Newly added is the fino integration: once the client has given their consent, fino's account and data analysis tools evaluate their account transactions and consolidate them into a digital household budget within seconds — GDPR-compliant. This data feeds straight into the financial analysis and enables a transparent target/actual comparison of the entire financial situation. A comparable financial analysis in line with DIN 77230, integrated into the platform, is not part of Flexperto's feature set.

Pricing

bridge is currently available at €99 per month for the Premium version (excl. VAT), with a monthly cancellation option; Flexperto was €65.45 under the same conditions. bridge is therefore the higher-priced solution — but that premium flows noticeably into scope, depth and future viability. Advisors who use all available features get significantly more with bridge: from audit-proof MiFID II documentation to AI-assisted follow-up, the integrated DIN 77230 analysis with fino, the slide editor and appointment booking. Custom pricing is available from both companies for enterprise accounts.

Since Flexperto is being phased out, the real question is no longer “stay or switch” but “switch to what” — and bridge offers the more comprehensive and more durable answer.

Conclusion

Flexperto was a good, reliable choice for years — and remains one until the end. But because the platform is being discontinued, a move is due anyway. With bridge you carry everything familiar forward: video, screen sharing, digital signatures, co-browsing, appointment booking and documentation. It is often the small extras that make daily work noticeably easier — signatures directly on the document, file exchange during the conversation, the automatic follow-up, the data that lands in client management by itself. On top of that come features that reach beyond the previous scope: the DIN 77230 analysis with fino and the slide editor. The switch is therefore less a loss of the familiar than an extension of your own advisory work.